"Here's To Beer"
The Anheuser-Busch-led "Here's To Beer" campaign was launched to help consumers develop a deeper appreciation for beer while providing tools for retailers and distributors to grow their beer business.
The campaign re-launched its Web site -- http://www.herestobeer.com/ -- in April 2008 with enhanced interactive tools to help consumers learn about beer's ingredients, styles, the brewing process, the importance of proper pouring and glassware, and how to pair beer with food. The Web site also offers expert tips for food-pairing with videos featuring Food Network personality and cookbook author Dave Lieberman. Read more...