SAN FRANCISCO — Fast-food customers are hearing something new as they order burgers, pizza and all things fried: Would you like wine with that?

No one's selling cases of McMerlot just yet, but a number of so-called "quick-serve" restaurants are adding beer and wine to the menu, partly to boost sales but also with an eye to amping up the ambiance.

 "We simply wanted to create a different kind of dining experience," says Jeff Harvey, CEO and president of Burgerville, a 39-unit chain in the Northwest which recently added wine and beer to one of its restaurants in Vancouver, Wash. Read more...