Wine-searcher.com levels the wine industry playing field
Los Angeles Times - Like most U.S. business sectors, the wine business has been transformed by e-commerce. Even if restrictions on interstate shipping have limited that commerce to 38 states, the Internet as a wine marketplace is robust by any measure.
In the last four years, a single website, the search engine wine-searcher.com, has done more to transform that commercial landscape than any other, affecting every facet of the way the wine business is conducted, certainly in this country and increasingly on a global scale. For better or worse, it has leveled the playing field on getting, buying, pricing and selling wine. If you're a wine lover and you're not using this tool, it's time to start. And if you sell wine, on any level, you ignore it at your peril.
Wine-searcher.com is the brainchild of Martin Brown Read more...
